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Jasmine Absolon is a seasoned marketing professional with extensive experience in brand management and digital marketing across the sports industry. Currently serving as the Senior Brand Manager EMEA at HOKA since November 2020, Jasmine leads creative processes for editorial campaigns and activations. Prior roles include Senior Brand Strategy Manager at MATTA, where impactful campaigns were developed for clients such as The ATP and ECB. Previous positions encompassed digital and account management roles at AKQA for Nike, providing strategic input for social media and project oversight. Jasmine's career began with internships at adidas and Puma, contributing to product marketing and development. Jasmine holds a Bachelor's Degree in Sports Technology from Loughborough University.