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Craig Lutz serves as the US GTM Manager - Consumer at HOKA since February 2018, overseeing all marketing initiatives aimed at the prep and young athlete segments. Responsibilities include creating and executing a comprehensive consumer marketing strategy, generating seasonal plans based on product launches and global campaigns, and managing extensive marketing partnerships. Previously, Lutz held the position of US GTM Associate Manager, where effective collaboration with trend and lifestyle industry partners significantly boosted revenue in that sector. Lutz's career at HOKA began as a marketing intern and progressed through various roles, including marketing coordinators and associates. Prior to joining HOKA, Lutz was a professional athlete with Northern Arizona Elite from June 2015 to September 2018. Lutz earned a Bachelor’s Degree in Sport and Fitness Administration/Management from The University of Texas at Austin in 2015.