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Sergio Ruiz is a seasoned professional with extensive experience in sales and management within the machining and tool supply industry. Currently serving as a Sales Area Manager at Hoffmann Group since January 2017, Sergio provides advisory services and premium tool manufacturing. Prior roles include sales positions at SUMURCA SL, where Sergio specialized in Sandvick tools, and general manager at SudemeR S.L. Additionally, Sergio has a strong background in business development as the Director of Business Development and Sales at Aceros del Sureste, focusing on special steels for machining. Early career roles include warehouse manager and distributor for various brands of machining oils and greases, with foundational education in machining, sports activities, and nursing.