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Nick Tritchew has a diverse range of experience in the digital marketing and design industry. Nick started their career in 1998 at Info Niagara/Meridian Reservation Systems as an Interactive Marketing Senior Designer & Developer. In 1999, they became the Principal at Optic Nerve Design. In 2003, Tritchew joined HOCO Entertainment & Resorts as the Digital Marketing Director. Nick later worked at Online Revealed as the Destination Education Leader from 2008 to 2010.

Nick Tritchew attended Brock University from 1999 to 2003, where they pursued an Honours degree in Communications.