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Jon Yerro currently serves as a Member of the Board of Directors at Veridas and as a Visiting Professor in the GPIE Global Program Innovation & Entrepreneurship at the University of Navarra. As a Co-Founder of Hobeen and B2biz, Jon Yerro has contributed to the development of platforms that enhance loyalty and incentive programs through digital content. Additionally, Jon Yerro holds the position of Chief Executive Officer at YouKast until March 2024 and has served as a Socio - Mentor at Metxa, Aceleradora de Emprendedores, from February 2019 to December 2023. Previously, Jon Yerro worked as a New Business Director at Havas Worldwide from 2009 to 2015, focusing on securing new sales leads with global brands. Jon Yerro is an alumnus of the University of Deusto.