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Lauren Hoyal-Mitchell is a highly experienced creative professional with over a decade of expertise in brand and digital design. Currently serving as Brand & Creative Lead at Hobbycraft since June 2012, Lauren has overseen the conceptualization and production of marketing photography and videography, while previously managing email design and digital communication, achieving over 100 million personalized communications annually. Prior experience as a Graphic Designer at Hollywood Party Centre involved creating digital content and print materials, enhancing brand visibility across various platforms. Lauren holds a Bachelor of Arts degree in Graphic Design from the Arts University College Bournemouth.