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Jennifer North is an accomplished digital experience leader with extensive expertise in driving transformation and growth across various organizations. Currently serving as Head of Digital Experience & Digital Product at Hobbycraft since January 2017, Jennifer has successfully managed P&L, led a comprehensive digital transformation program, and implemented data-driven strategies that significantly boosted online revenue. Previous roles include Head of Customer Development & Hobbycraft Club at Hobbycraft, Omnichannel Proposition Manager at B&Q, E-commerce Design & Development Manager at Ageas UK, E-commerce Manager at Farrow & Ball, and E-Business Consultant at SAA Consultants. Jennifer holds a BA Hons in English Studies from Goldsmiths, University of London.