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Per has worked with Saab, Nokia, and Microsoft for over 20 years, in Head of Finance roles in Nokia APAC and most recently Head of Sales Operations with Microsoft, looking after sales optimization and channel strategy across Europe. In addition, he also looked after the commercial relationship for key Pan-European distributors and retailers during this time. He relishes a role where he can fully bring together his different skill sets of finance, sales & marketing, corporate strategy, and operations to lead and compete successfully.

He believes open communication, trust, and building strong partnerships are critical for success in the fast-paced industry. He also believes it is imperative to have a curious and open mind in everything you do to not get yourself and the company caught in areas where status quo and complacency start to thrive.