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Courtney Catterton is an accomplished Brand Planning Director at HLK, specializing in insights-driven strategies that enhance creative execution and connect brands with consumers. With extensive experience in brand strategy and user experience, Courtney held the position of Director of Brand Strategy at Fort West, where a focus on articulating unique value propositions and executing comprehensive branding strategies led to significant business growth and customer loyalty. Additional roles included Associate Director of Strategy at Fort West, Brand & UX Consultant for the Dept. of Food & Shelter, and freelance consultancy across various sectors. Courtney’s background also encompasses UX design for multiple agencies and productions, showcasing a diverse skill set in brand management, digital experiences, and visual storytelling. Educational qualifications include a degree from The University of Georgia and studies at General Assembly.