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Nirmala P Sivanathan has a diverse work history spanning several industries. Nirmala is currently working as the Creative Director at hl-studios since January 2023. Prior to this, they held the position of Senior Copywriter at the same company from August 2018 to January 2023.

Nirmala has extensive experience as a freelance writer, editor, and copywriter, starting part-time in 2004 and transitioning to full-time in 2011. Nirmala has worked with major clients like Frasers Centrepoint Malls, Mediacorp Customised Publishing, the National Healthcare Group, and Esplanade - Theatres on the Bay. Nirmala has conceptualized campaigns for clients from various industries, including F&B, cable television, education, and hospitality.

Between 2015 and 2017, Nirmala worked as a Research Assistant at the University of Erlangen-Nuremberg, supporting Prof. Dr. Heike Paul in the field of American literature and cultural studies.

From 2007 to 2011, they held the position of Assistant Manager in the Corporate Communications Department at Ngee Ann Polytechnic. Nirmala'sresponsibilities included conceptualizing and implementing advertising and branding campaigns, as well as overseeing the production of corporate and marketing publications.

Nirmala also has experience as a Copywriter at Brandz Communication in 2007, where they worked for a few months. Prior to that, they worked as a Copywriter at Three60 Degrees Consulting from 2004 to 2007. In this role, they conceptualized marketing and PR campaigns for various industries and produced online content, gaining experience in SEO.

Nirmala's career started as an intern in the National Health Education Department at the Ministry of Health, Singapore in 1999. During this time, they edited health supplements, wrote scripts for public health education radio segments, and coordinated media placements for the National Anti-Smoking Campaign.

Overall, Nirmala P Sivanathan has a solid foundation in copywriting, editing, and marketing, with diverse experience in a range of industries.

Nirmala P Sivanathan holds a Master's Degree in Literature & Cultural Studies, which they obtained from FAU Erlangen-Nürnberg between 2015 and 2017. Prior to that, they pursued a Bachelor of Arts degree, majoring in Political Science & Psychology, at The Australian National University from 2002 to 2004. Nirmala also completed a Diploma in Mass Communication, majoring in Advanced Advertising & Advanced Newswriting, at Ngee Ann Polytechnic from 1999 to 2001.