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Mariet Louhento is a seasoned professional with extensive experience in investment, philanthropy, and sports leadership. As the founder and advisor of CoolAge, a family investment company, Mariet has dedicated a decade to supporting businesses aligned with personal values. In addition to serving as Chair of the Board for the Louhento Foundation, which focuses on societal well-being, Mariet plays a significant role in women's football as a member of UEFA's Women's Football Committee, Chairperson of the Board for Subway Kansallinen Liiga, and Board Member for HJK Helsinki and HJK Women's team. Educational achievements include an UEFA Diploma in Football Leadership, a Master's in Sports Management, and a background in communication and business administration, enhancing expertise in corporate governance and sports development.