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Vanaja K has a diverse work experience in the field of digital marketing. Vanaja started their career at Spaceyard Ventures in 2014 as an SEO Analyst where they developed and managed digital marketing campaigns, ran SEM and Facebook campaigns, optimized social channels, and conducted on-page and off-page optimization. Vanaja then worked as a Digital Marketing Executive at Scale Inch Pvt. Ltd. from 2016 to 2017, where they managed SEM/SEO/Social Media Marketing budgets and implemented processes. Vanaja then joined IdeaPlunge Solutions LLP as a Digital Marketing Executive from 2017 to 2018, where they prepared reports, conducted website analysis, and performed keyword and competitor analysis. Currently, they are working at HiveMinds as a Digital Marketing Specialist, responsible for running SEM campaigns and staying updated with the latest search engine algorithms. Vanaja has also held various positions at HiveMinds, including Senior Digital Marketing Specialist, Account Manager, Group Head of Marketing, and currently serves as the Delivery Unit Head.

Vanaja K completed their Bachelor of Technology (B.Tech.) degree in Electrical and Electronics Engineering from Jawaharlal Nehru Technological University, Kakinada, between 2009 and 2013. In addition to their formal education, they also obtained certifications in Google Adwords and Google Analytics, although the specific months and years of obtaining these certifications are not provided.