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Shreya Pacheriwala is a Senior Marketing Analyst at HiveMinds since February 2023, recognized as the Runner-Up for the Team of the Year award for the flydubai account. Responsibilities include managing a monthly budget exceeding ₹1 Cr (1Mn+ AED) for performance marketing in the aviation sector and implementing strategies that reduced customer acquisition costs by 25% while improving overall return on ad spend by 20%. Prior experience includes a Digital Marketing Trainee position at Position², where Shreya managed client accounts and enhanced campaign performance across various digital channels. Additionally, Shreya completed a summer internship at PREMSONS MOTOR UDYOG PRIVATE LIMITED, focusing on outbound communication and HR collaboration. Shreya holds a Bachelor of Business Administration from Mody University of Science and Technology and has completed a Paid Media Advertisement program through Kraftshala.