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Reham Elabbas is a skilled media buyer with a strong background in digital marketing. Currently serving as a Senior Performance Media Buyer at Ergasti Digital since June 2022 and a performance media buyer at Hive Analytics since January 2022, Reham focuses on developing strategies to optimize clients' return on ad spend (ROAS) and overall customer value. Previous experience includes a copywriter role at Remood from March 2019 to October 2020, where Reham executed social media campaigns and generated engaging content for various clients, including notable brands such as Caravan and ox burger. Earlier experience as a community manager at Billboards involved moderating brand accounts and managing online engagement. Reham holds a degree from Ain Shams University, completed in 2018, with a focus on education.