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Serge Beraud is an experienced sales professional with a strong background in energy and telecommunications sectors. Currently serving as Area Sales Manager at Hitachi Energy since July 2020, Serge oversees sales for the Grid Automation portfolio in Western Africa. Previously, Serge held similar roles at ABB, OTN Systems NV, RAD Data Communications, ALSTOM Grid, and AREVA T&D, managing sales and product development across various regions including Europe and Africa. With a solid educational foundation in Marketing and Electrotechnics from respected institutions like Clemson University and KEDGE Business School, Serge has demonstrated expertise in business development, strategic sales management, and partnership cultivation in high-stakes environments.