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Mathew Kent is an experienced marketing professional with a focus on account-based marketing (ABM) and field marketing across various industries. Currently serving as the EMEA Field Marketing Manager and ABM Lead at Hitachi Vantara, Mathew drives engagement and pipeline generation for key accounts in sectors such as banking, insurance, and healthcare. Previously, Mathew held multiple marketing roles at Pegasystems, where achievements included winning the ABM of the Year award in 2020 and executing impactful marketing strategies across EMEA. Mathew has also contributed to organizations like RM Education, HP Enterprise Security Services, and The Marketing Practice, showcasing a consistent track record in managing marketing programs and driving demand across diverse markets. Mathew holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a degree in Human Geography from the University of Reading.