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Sergio Santolaria is a seasoned professional in digital solutions and business consultancy, currently serving as Senior Manager for Digital Solutions at Hitachi Digital Services since July 2013. In this role, Sergio has overseen the establishment of a European e-commerce model and the launch of marketplace websites for direct customer sales. Prior to this, Sergio worked as a Senior Business Consultant at 2C Consulting, where responsibilities included business process management within the retail sector. From February 2001 to April 2009, Sergio was a Consultant in T&OP at Accenture, focusing on technology-driven projects and organizational change within financial institutions and ERP implementations. Sergio's career began at BBVA, where initial roles included managing commercial accounts and administrative tasks. Sergio holds a degree in Economics from Universitat Pompeu Fabra, obtained in 1998.