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Fernando Braun Lopez Franco has a long history of work experience. In 2018, they became the CEO & Co-Founder of 2250, where they and their team created personalized skincare products based on natural, research-based ingredients and customer input. From 2016 to 2018, they were the Managing Director and Chief Sales Officer at Cultura Colectiva, where they were responsible for sales strategies and new business development. From 2010 to 2016, they were the Chief Revenue Officer (CRO) and VP of Sales at Orange Communications. From 2009 to 2010, they were the Director Comercial revista Elite at Grupo Mundo Ejecutivo, where they were in charge of national sales and had 5 people in their team. From 2007 to 2009, they were the Director Comercial Elite Monterrey at Auge.

Fernando Braun Lopez Franco obtained a Bachelor of Science in Economics from Universidad Iberoamericana, Ciudad de México in 2011. Fernando also studied Economics at Universidad de Monterrey from 2007-2008. In addition, they have obtained certifications from Y Combinator's Startup School in 2020, NUMA New York's Acceleration Program in 2018, and Reddin Consultants' Leadership Management Program in 2017.