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Viktors Markuls is an experienced sales director with a strong background in the consumer electronics (CE) market, currently serving as Sales Director and Baltic Market & Brown Goods Business Manager at Hisense Gorenje Group since September 2021. Markuls has been a Sales Director for the Baltic Market at Hisense Group since August 2016, where responsibilities include sales development and product assortment optimization. Prior roles include Director of Sales and Marketing at Samsung Electronics Baltics, where commercial strategy was developed for the EU and Baltic market, and Senior Manager of the CE department, focusing on business process organization and profitability planning. Markuls also held various management positions at Elkor from 1996 to 2007, advancing from Salesman to General Manager, overseeing business process organization and supplier collaboration.