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Pedro Franco is an accomplished sales and marketing professional with extensive experience in the consumer electronics and appliance industries. Currently serving as the PT White Goods Sales Director at Hisense Iberia since October 2020, Pedro’s previous roles include Head of Sales and Consumer & Digital Business at BSH Portugal and National Key Account Manager at Samsung Electronics, among others. With a strong foundation in marketing, demonstrated through prior positions as a Marketing Manager and Brand & Communication Manager, Pedro has consistently excelled in various leadership roles. Education includes a Licentiate degree in Marketing & Advertising Management from Universidade Independente and a certification in First Line Management from Milton Keynes College.