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Rated ‘Britain’s Coolest Female Founder’ by Business Insider, Cherry is the co-founder of global community and e-commerce brand LoveCrafts and has spent 10 years working with venture backed tech companies including Mimecast and New Voice Media, among others. Cherry spent 7 years at Computacenter Plc leading strategy and M&A, and building a new software division which grew to £250m turnover in 3 years. She was previously at The Boston Consulting Group and has a first class degree in history from Cambridge University. Cherry is a contributor to Tech Nation’s ‘Upscale: what it takes to scale a start up, by the people who’ve done it’. Cherry has 3 kids, one dog, one husband and makes a great martini.