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Sonaly Morales Torres has extensive experience in customer service management, currently serving as Jefe del servicio de atención al cliente at Hiraoka since August 2020. Prior to this role, Sonaly held the position of jefe de CIC at LG Electronics from January 2006 to August 2020 and was a team leader in Post Venta at Hiraoka from July 2001 to January 2006. Sonaly's academic background includes a recent degree in Gestión de Servicio al Cliente from Pontificia Universidad Católica del Perú and various certifications related to service quality and customer experience from institutions such as Universidad ESAN, Pacífico Business School, and Instituto Peruano de Marketing. Additionally, Sonaly holds a bachelor's degree in Administración de empresas from Universidad Peruana de Ciencias Aplicadas and has completed studies in bilingual management assistance and advanced English.