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Jhoel Tipismana is an experienced professional with a strong background in business intelligence and CRM, currently serving as Subgerente de Inteligencia de Negocios at Grupo Efe since March 2021, where responsibilities include leading a team for CRM development and executing segmented commercial strategies. Jhoel's prior experience includes positions as Jefe de Segmentos, focusing on customer clustering and database optimization, and as a Senior Analyst at Caja Cencosud Scotiabank, where Jhoel designed pricing strategies and improved campaign effectiveness for credit card promotions. Earlier career roles at Banco Cencosud involved CRM analytics, product analysis, and senior advisory services in sales management. Jhoel holds a degree in Business Innovation from Universidad del Pacífico and a Bachelor's degree in Business Engineering and Systems from Universidad San Ignacio de Loyola.