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Carlos Garcia Nieto has extensive experience in marketing and communication, currently serving as Director de Marketing y Comunicación at HiperDino Supermercados since March 2018. Prior to this role, Carlos held various significant positions at Caprabo, including Responsable de Marketing Corporativo, where responsibilities involved defining and implementing marketing strategies and leading a five-member department. Carlos also served as Responsable de Campañas de Publicidad y Comunicación, managing promotional campaign design, and as Jefe de Proyectos, coordinating Caprabo's integration into Eroski's marketing department. Earlier experience includes a marketing role at Eroski and participation in international trade scholarships through the ICEX at Fagor Arrasate USA Inc. and the Spanish Embassy in Sweden. Carlos holds an Executive MBA from EADA Business School and a degree in Derecho Jurídico - Económico from the University of Deusto.