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Marcello Labruna began their career in 2013 as an Online Store Manager for Serim Group, where they managed the company's online store on eBay, growing it from 0 orders to 5k orders per month. Marcello then moved on to Talent Garden in 2017 as a Guest Lecturer. In 2018, they became the CEO and Founder of HiNelson, an online multi-brand store that is #1 in Italy for sailboat and yacht marine equipment. HiNelson.com allows their 110 brands to have high visibility online, both in Italy and abroad. In 2020, Marcello began working as a Guest Lecturer at Luiss Business School, lecturing on Digital Marketing in e-commerce with a small business focus.

Marcello Labruna has a background in business and managerial economics. Marcello completed an MBA Essentials program at The London School of Economics and Political Science (LSE) in 2021. Prior to that, they completed an eCommerce Specialist program at Talent Garden Innovation School in 2016.