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Charlie Liu possesses extensive experience in sales, engineering, and marketing within the construction and lighting industries. At Hilti Asia Pacific since April 2019, Charlie Liu has advanced through various leadership roles, including Head of Sales, Engineering & Large Projects, and Head of Strategic Marketing & Engineering. Prior to this, Charlie Liu held multiple senior management positions at Philips Lighting from July 2005 to March 2019, focusing on product management and marketing across Greater China. Academic qualifications include a Master of Business Administration from AGSM @ UNSW Business School and a Bachelor of Engineering in Electrical, Electronics and Communications Engineering from UNSW.