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Jim Janicki is Chief Administrative Officer for Hillcrest Health Services. He is responsible for recruiting, education, leadership development, marketing, advertising, public relations, customer navigation/admissions and business development for all Hillcrest service lines. He joined Hillcrest in 2012 as Vice President of Marketing and Communications. Prior to Hillcrest, Mr. Janicki served as Executive Director of Marketing for Riverside Health System in Newport News, Virginia, a $950-million, physician-led not-for-profit organization that served over 5,000 older adults every day. In the past, Mr. Janicki worked as a Senior Account Manager and national consultant for SB&A in Richmond, Virginia (now Attane). In that role, he helped clients in Virginia, North Carolina, South Carolina, Georgia, Louisiana, Texas, Delaware, Connecticut, Illinois, Nevada and Oregon build new CCRCs and Active Adult Communities, as well as reposition failing CCRCs for successful turnarounds. Mr. Janicki is a native of Buffalo, New York, where he served as Director of Marketing and Communications for ElderWood Senior Care for six years and as an Account Executive with ad agency Eric Mower and Associates for five years. He is a BA graduate of SUNY Geneseo, near Rochester, NY, and he is an accredited public relations professional (APR) through PRSA. A resident of Papillion, Mr. Janicki is a Board Member of the Alzheimer’s Association Nebraska, a founding Board Member of the Hillcrest Foundation for Enhancing Lives, Board President of Grow Sarpy (Sarpy County’s economic development agency), and a national Executive Board Member of the Public Relations Society of America (PRSA) Health Academy.