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Zoe Kofsky is a current research assistant at Dynamic Sustainability Lab, with extensive experience in public relations through roles at Hill Communications since September 2021, where Zoe serves as an account executive for multiple clients, including Chocolate Pizza Company and Real Chemistry. Notable projects include a research-based initiative on Gen Z's relationship with influencers and the development of a communications plan for the Newhouse Television, Radio, and Film account. Additional experience includes work as an account associate with the Buffalo Bills and Sabres, and a freshman internship at Acropolis Realty which significantly boosted their social media engagement. Zoe also serves as the recruitment and membership chair for Zeta Phi Eta, overseeing recruitment events, and works part-time as a retail salesworker at Manny's Syracuse. Currently pursuing a Bachelor’s degree in Public Relations/Image Management at the S.I. Newhouse School of Public Communications at Syracuse University, Zoe previously obtained a high school diploma from Malibu High School.