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Che M. is an experienced professional in digital marketing, e-commerce, and business management, currently serving as General Manager at HiLeads since April 2023. Previous roles include Business Director at Payment Asia, where leadership focused on fintech and e-payment solutions, and Manager of E-commerce at OKiBook Ltd, responsible for P&L and managing cross-functional teams. Che also held positions as Marketing Director at Wunder, leading the launch of innovative parenting technology, and Chief Marketing Officer at FIRST FINANCE Institute, driving global digital marketing efforts. With a Master of Science in Business Administration from Erasmus University Rotterdam, Che has a strong foundation in business principles coupled with extensive hands-on experience in diverse industries.