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Bram Van Hoof is currently the Head of Business Insights & Control at ASML, overseeing the customer value analytics team focused on system and upgrade sales. In the past, Bram has held various financial control and managerial positions at companies like HighTechXL and PwC. With a Master's degree in accountancy and finance from KU Leuven, Bram has extensive experience in auditing and financial management.