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Joanna Blaydes has a background in brand strategy, with experience working with various companies in the direct to consumer space. Currently, Joanna is a community-builder at HIGHER Community and also works as a stay-at-home parent. Prior to this, Joanna held positions such as Head of Brand at Three Spirit and Mason & Fifth, and served as a Brand Strategist at companies like Numan, Jungle Creations, and Diageo. Joanna's expertise lies in co-creating communities, brands, and teams, with a focus on new launches and re-brands for entrepreneurs and founders.