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Floriane Mota De Souza is a Senior Consultant and Team Lead at Marketing Management IO, specializing in Inbound Marketing and Sales since February 2018. With extensive experience in developing acquisition strategies for diverse sectors such as insurance, cosmetics, and tourism, Floriane excels in creating buyer personas, optimizing SEO content, and managing social media promotions. In addition to current roles, Floriane has served as a GLASS Ambassador for HighChloeCloud, focused on expanding Social Selling knowledge, and has held marketing positions at Workshop Cafe, Frontdesk Anywhere, Schneider Electric, and more, contributing to significant increases in web traffic and lead conversion rates. Floriane holds an M.Sc. in Marketing from Grenoble Ecole de Management and possesses a solid educational background in management and marketing.