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Tara Shaffer has a diverse range of work experience. Tara began their career in 1998 as an actress and singer at various local theatres. In 2006, they took on the role of Marketing and Public Relations Coordinator at the Wichita Symphony Orchestra. In 2009, Shaffer moved to Davis-Moore Autogroup as a Marketing Manager. In 2016, they joined High Touch Technologies as Vice President of Marketing and Communications. In this role, they led a corporate rebrand, launched a new website, established a client experience roadmap, and developed and implemented a Google Ads strategy. By May 2019, the website visits had increased by 37% over the prior year.

Tara Shaffer received a Bachelor's Degree in Music Theatre Performance from Wichita State University between 2000 and 2004.