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Alison Bell is an accomplished marketing and communications professional with over 30 years of experience in both the public and private sectors. Currently serving as a key member of High Life Highland since January 2018, Alison plays a vital role in developing the Inverness Castle Experience, aimed at celebrating the unique heritage and culture of the Highlands. Previous positions include Marketing and Communications Manager for High Life Highland and Inverness Castle, as well as Principal Adviser and Unit Manager for Communications at Scottish Natural Heritage. As the owner and director of Small Creek Communications, Alison specialized in strategic public relations and event management. An educational background includes an MSc in Public Relations from the University of Stirling and a BSc in Geography from the University of Glasgow.