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Edgard LAURIS is the Owner and Director of LAURIS, an operational marketing agency established in August 2006, specializing in strategic consulting and the tactical implementation of commercial activities in Switzerland. Additionally, Edgard serves as the Course Director for the Specialist in Operational Marketing program at SAWI and has been the exclusive Swiss partner for HighCo since 2014. Edgard's extensive experience includes previous roles as an Executive Manager and Marketing Manager at Soda Club, Marketing Manager at McDonald's Switzerland, and Brand Manager for Lucky Strike at British American Tobacco. Edgard holds an EMBA from IMD, a Diploma in Worldwide Marketing from Hamburger University, and a Licence en Science Economique et Sociale from Université de Genève.