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Samantha Baron is an accomplished professional with extensive experience in laboratory management and research. Currently serving as a Laboratory Manager at Higgins since April 2023, Samantha previously held positions including Office Manager at Barons Management and Head of Research at Innova Bio Consulting. Prior roles include Head of Genetics at OPTIPHI - Skin Rejuvenation Technologies, where responsibilities involved managing operations, product management, and supporting sales and marketing teams. Additionally, Samantha has a strong background in mentorship and education, having served as a mentor for university genetics students and as a teaching assistant in various biology courses. Educational qualifications include a Ph.D. in Genetics, an MBA from Quantic School of Business and Technology, and multiple degrees from the University of Pretoria.