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Morten Qvistgaard is currently serving as the Chief Digital Officer and Director of Omnichannel & Ecommerce at HiFi Klubben A/S. Morten previously worked as a Senior E-Business Consultant at IMPACT A/S, where Morten created omnichannel commerce experiences for Scandinavian brands. Additionally, Morten has experience as a Freelance E-commerce Consultant and Founder of Rigtig Kaffe, a successful e-commerce store in the Danish coffee market. Morten also founded GoCommunity, a startup focused on e-commerce, and worked as a Webdeveloper at Webmakers. Morten holds a degree in Information Technology from Struer Erhvervsskole.