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Chris LaScala has extensive experience in marketing and brand management. Currently serving as the Brand Group Director at Hiebing, Chris oversees strategic planning and data-centric decision-making for clients such as Wisconsin Tourism and Monona Terrace. Prior roles include positions at University of Wisconsin-Madison School of Pharmacy, Two Bit Circus, and Duluth Trading Company, where Chris held leadership roles in marketing and communications. LaScala's career includes previous roles at Great Wolf Lodge, Stephan & Brady, upshot, and Simon Marketing, working with clients such as P&G and Ford Motor Co. Chris holds an MBA from Benedictine University.