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Michelle Bell is an accomplished marketing professional with extensive experience in demand generation and strategic marketing across multiple technology companies. Currently serving as Director of Marketing for PACS North America at HID Global, Michelle has driven digital transformation initiatives and developed effective campaign strategies. Previous roles include Senior Global Demand Generation Marketing Programs Manager at Dell, where expertise was leveraged to build a global marketing team, and Manager of Campaign Marketing at Dell Software, overseeing numerous worldwide demand generation campaigns. Michelle’s career also includes significant contributions at IBM, Secova, Grand Central Communications, and Aurigin, focusing on lead generation and marketing communications. Michelle holds a B.A. in Communications with a Minor in Law & Society from UC San Diego.