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JoAnn Bradley is an accomplished marketing professional with extensive experience in campaign management and advertising. Currently serving as a Senior ABM Campaign Manager at Hibu, JoAnn oversees the planning and implementation of automated marketing campaigns, utilizing Eloqua and Salesforce to enhance ROI. Previous roles include US Head of Campaign Management and US Brand & GTM Senior Campaign Manager at Hibu, where JoAnn focused on localizing global campaigns and driving customer engagement. JoAnn's career also encompasses significant positions at Yellowbook as a Senior Advertising Manager and at Nutrisystem as Vice President of Advertising/Marketing, where impactful marketing strategies were developed for national programs. JoAnn's educational background includes a BS/BA with a marketing concentration from the University of Richmond. Recognized with multiple awards for excellence, JoAnn has consistently demonstrated leadership and innovative problem-solving throughout a successful career in marketing.