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Rhuan Willrich is a seasoned professional with extensive experience in digital strategy and e-commerce. Currently serving as CEO and Head of Strategy at ±áí²ú°ù¾±»å´Ç since November 2013, Rhuan also contributes as a guest professor at Universidade do Vale do Itajaí, teaching E-commerce and Digital Marketing in MBA programs. As a cofounder and advisor for Princesa Toalhas, Rhuan focuses on B2B e-commerce solutions. Rhuan's entrepreneurial journey includes cofounding Achei Consulta, where significant business development and investor engagement took place. Prior roles include digital strategy consulting and online media planning, along with marketing positions at UNIVALI and Faculdade São Luiz. Rhuan holds an MBA in High Performance Team Management and a Master’s in Marketing and Business Management.