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Rafael Sambrano is an experienced media and performance analyst with a background in developing and optimizing advertising campaigns across various platforms, including Google Ads and Meta Ads. Currently serving at ±áí²ú°ù¾±»å´Ç, Rafael focuses on creating and managing paid media strategies for medium to large e-commerce businesses, emphasizing revenue growth and healthy ROAS. Previous roles include positions at Macaw Marketing Vivo, web.art group, hug.business, and Jornal do Comércio, where Rafael honed skills in data analysis, digital marketing strategies, client communication, and performance reporting. Rafael holds a degree in Advertising from Pontifícia Universidade Católica do Rio Grande do Sul, further enhancing expertise in marketing communications and campaign management.