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Anat Itay-Sarig, PhD has an extensive background in academia and customer success enablement. Currently, Anat serves as the Head of Global Customer Success Enablement at HiBob, where Anat utilizes their expertise in defining and measuring well-being for policy, industry, and product development. Anat has also held roles such as Head of Customer Success & User Well-being at Ment.io, Lecturer at The Academic College of Tel-Aviv, Yaffo, and Chief Scientist & Co-Founder at BBetter Solutions Ltd. Their experience in societal progress, quality of life development, and research further showcases their dedication to making a positive impact in various fields.