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Debabrata Sengupta is the Founder of Hibiscus Business Solutions, where responsibilities include developing go-to-market strategies, branding, communication, and performance marketing with a focus on digital media innovations since April 2017. Prior experience encompasses leadership roles such as Marketing Head for Essel Utilities, where a pilot broadband network was launched, and VP of Marketing at Etisalat DB Telecom Pvt. Ltd., contributing to India's mobile launch strategy. Earlier positions included Brand Head at Writer Corporation, where a new brand identity was developed, and various roles at Reliance Communications and Airtel, focused on business analysis and marketing within telecommunications. Education includes a PGDBM in Marketing from Apeejay School of Management.