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Juan Antonio Lucero Bravo is a seasoned packaging designer with extensive experience in the industry. Currently serving as a Diseñador de Empaque at HFP since April 2021, Juan Antonio previously held a similar role at Smurfit Kappa from June 2012 to April 2021, where responsibilities included packaging design, redesigns, cost reduction, validation of cutting tools and designs, client visits, and personnel management. Prior to that, Juan Antonio worked as a Diseñador de estructural de empaque at Empaques y Servicios de Juarez from January 2012 to June 2012. Juan Antonio holds a Licenciatura in Diseño industrial y de productos from Universidad Autónoma de Ciudad Juárez, earned between 2006 and 2012.