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Simon Choucroun is an experienced entrepreneur and marketing professional, currently serving as the Founder and CMO of Hey Social, an ad content agency specializing in helping DTC and technology brands optimize their ad spend through a unique content creation framework. Prior to Hey Social, Simon co-founded Cleanifi, a successful DTC brand focused on UV sterilization products that became a top Shopify store within nine months. Other ventures include co-founding an e-commerce fashion brand that generated $164,000 in its launch month, and Rose Society, which developed a customizable Vans shoe line. Simon also founded NakedTouchCo, achieving $250,000 in sales within three months before exiting the venture. Earlier career experience includes roles such as an Office Administrator at SNC-Lavalin Operations & Maintenance. Simon holds a Bachelor's degree in Economics from the University of Ottawa and a DEC in Commerce from Dawson College.