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Mykel Piacevole is a seasoned entrepreneur with a focus on marketing and ad content creation. As the Founder and Chief Operating Officer of Hey Social since May 2018, Mykel has led the agency in helping Direct-To-Consumer and technology brands optimize ad spending through a specialized content creation framework. Before this venture, Mykel co-founded Cleanifi in March 2020, a DTC brand utilizing UV sterilization technology to address consumer hygiene concerns. Mykel holds a Bachelor's degree in Marketing from Concordia University and a DEC in Business/Commerce from Dawson College.