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Matt is an international-award-winning writer and creative director who was once called “an advertising folk hero (of sorts)” by Adweek, and sidebar: his favorite part of that quote is the “of sorts.” Before starting his own agency with Bo, Matt developed national brand campaigns for major advertisers like Gamestop, Bridgestone, and The Home Depot. Now he helps brands like Gearbox Publishing and UT Southwestern set themselves apart from, let’s call them “lesser brands.” In the non-profit sector, Matt has worked extensively on African water and sanitation campaigns, as well as environmental, medical and mental health initiatives. According to family lore, Matt’s great-great-grandfather’s barn was burned by Frank Lloyd Wright because it spoiled Frank’s view from Taliesin, and Matt is currently scheming revenge.