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Laura Zimmerman has extensive experience in various roles within the outdoor industry. Laura most recently worked at HEYDUDE as the Director of Partnerships. Prior to that, they held positions at Merrell, where they served as the Director of Product Management and Director of Apparel and Accessories. Laura also worked as the Global Sr. Merchandise Manager Women's Apparel at Merrell. Before joining Merrell, Laura worked as the Director of Product at Rumpl. Laura also has a strong background in product management and coordination, having worked at The North Face in various roles, including Sr. Product Manager and Product Line Coordinator. In addition, Laura has experience as a writer for Asterisk San Francisco Magazine and served as a Gallery Manager at The Grand Galleries.

Laura Zimmerman completed their Bachelor of Arts degree in English and Studio Art from Aquinas College in Grand Rapids, graduating in 2007. In 2011, they enrolled at the City College of San Francisco, but did not obtain a degree or specify a field of study during their time there. Prior to attending Aquinas College, Laura attended Loyola University Chicago from 2003 to 2004, though they did not obtain a degree or specify a field of study during that period. Additionally, Laura obtained the certification in "Wolverine Worldwide: Leading Forward" from Harvard Business Publishing Corporate Learning in January 2021.