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Katerina Nedyalkova is an accomplished marketing professional with extensive experience in brand management and digital marketing across leading global companies. Currently serving as the Senior Marketing Manager, International at HEYDUDE since July 2023, Katerina previously held the role of Senior Brand Campaign Manager for Europe at Reebok, where key responsibilities included managing regional marketing strategies and driving brand campaign planning. A proven track record includes significant contributions to eCommerce growth at Reebok and prior roles at established brands like Foot Locker and adidas, where Katerina demonstrated expertise in activation campaigns, digital content strategy, and cross-functional collaboration. Katerina holds an MBA in Economics/Marketing from the International Business School Botevgrad and a Bachelor's degree in Communication and Advertising Design Management from Inholland University of Applied Sciences.